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27 • jun • 2017

Bond Girl Beth Laird Creative Nation

Bond Girl

   

   Hi, I’m Beth Laird, co-founder and CEO of Creative Nation, a music services company in Nashville that I started with my husband, GRAMMY-award winning producer and songwriter Luke Laird. The music industry is always changing and evolving so no two days are alike for us. I try to maintain as normal of a schedule as I can while focusing on the two things that are most important in my life: my family and my company.

Luke and I have two children (ages one and three) and we also share a company together so it’s a lot of fun and a lot of juggling.  I’m always working on balance.  Most days it seems like there aren’t enough hours in the day but I’ve found a few key things that help me save time and make sure my family and company remain top priority.

6:00 AM

Wake up call from my alarm for a “typical” morning in our house.  I like to hit the snooze button (because I am not an early riser like Luke), then I read my Jesus Calling devotional app and quickly scan my texts and emails for any that need an immediate response. I also jot down any important “to-dos” in my Wunderlist app. It is a lifesaver and is synced between my phone and work computer.

6:30 AM

By then, the kids are usually up and ready to roll.  We get them from their rooms and put them both in bed with us to watch one episode of Blaze and the Monster Machines or Paw Patrol and have milk.  This is my favorite part of the day and I try to soak it all in since I know they won’t want to snuggle with us for much longer!

It takes me around 30mins-1hr to get ready depending on whether it’s a dry shampoo kind of day or a hair washing day.  My biggest challenge is trying to get ready with both kids running around. Since Luke is an early riser, he is usually up and ready a lot earlier so that helps. Fun fact: I actually cut my hair short when I had my first child to help cut down on the time I needed to get ready and I love the Batiste brunette dry shampoo.

7:40 AM

If it’s a preschool day, then Luke or I will leave to drop off our oldest at school while one of us stays with the little one until our nanny arrives at the house. Once I know everything is squared away at home, I’m usually out the door to a breakfast meeting where I’ll meet with someone in the music business or one of our songwriters. That hour lets me kill two birds with one stone. I get breakfast, because I love a good breakfast to start my day, and I get to knock out some business or catch up with one of our songwriters.  

9:00 AM

From there, I usually head to the office, where there is always a lot to do but I love working with our team at Creative Nation.  Side note, they all make fun of me because I usually sit in my car to make important phone calls so I don’t get distracted.  I do it so much that they now call it “Bething”!

Tips for balancing Work / Home Life

I’m so fortunate to have a family and job that I love. I learned early on that it’s important to pay attention to what gives you energy and embrace it. When it comes to structuring my day, I know my priorities and I make everything else fit around those. Thankfully, with the help of technology and a great team around me, I can maximize my time at home and at work. For example, instead of spending time at the store buying diapers and wipes, I use Amazon Prime. With their monthly subscription service, I can have the necessities delivered to my door the first of every month and save money by buying in bulk.  My nanny is great and helps me with the groceries and errands which saves a lot of time and we also love using Shipt for grocery deliveries. Cooking is not my strength and I don’t like spending my precious family time after work in the kitchen, especially since we are out at shows some nights, so we have some pre-made dinners delivered on Sunday by a local caterer I love called Culinary Goodness. It gives us more time to spend together as a family and play with our boys after work.

Career Advice

My advice for young career professionals is to find your passion and what you are great at and then go after it without a plan B.  Be strategic and always do the extra 10% that isn’t asked of you and that will give you a competitive edge and show your boss that you can handle more responsibility.  My most important asset in the music business has been my relationships so I always encourage everyone to take care of their relationships along the way and treat everyone with respect…your intern may be your boss one day!